British luxury and sports car manufacturer is announced today as The Official Car of The Championships, Wimbledon.
Sporting icon and Jaguar ambassador José Mourinho was given his first Wimbledon experience to mark the occasion as part of a tour hosted by AELTC Committee member and Former British No. 1 tennis star Tim Henman.
Mourinho, whose visit coincided with the launch Jaguar's #JaguarWimbledon initiative, which will aim to give tennis fans the chance to feel the unique Wimbledon experience for the first time, was given a tour of the historic surroundings of SW19 and followed in the footsteps of Wimbledon champions by making the celebrated walk to Centre Court.
"Wimbledon is more than a Grand Slam. You have great tournaments, great matches, but Wimbledon is Wimbledon. The tradition, the history around this tournament is magnificent. There are some iconic moments in your sports history, and in football to play at Wembley is a special moment. It is similar to Wimbledon. The aura is very difficult to explain – you come in and you just feel it," said José Mourinho.
Commenting on his favourite memory of the Wimbledon tennis championship, Mourinho said: "The one that I really felt was Andy Murray's victory because it was very special for him. Winning Wimbledon is the same for all the players, but for a British player to win Wimbledon after so many years I felt so much emotion. I am not British, but on that day I felt like I was."
Jaguar and Land Rover will supply 170 luxury and high performance vehicles to support tournament operations. The new Jaguar XE and XF, as well as successful XF Sportbrake and XJ models will be seen in London at this year's Championships.
Laura Schwab, UK Marketing Director at Jaguar Land Rover, said: "Wimbledon is a British icon, which is recognised globally as the pinnacle of international sport. There's no other event like it.
"The tournament captures our imagination in different ways. For some it's the feeling of summer, but for others it's British sport at its best. We're very excited to be working with the All England Lawn Tennis & Croquet Club to establish our new partnership and celebrate what makes Wimbledon so special."
Former British No.1, Tim Henman, who now sits on the Committee at the All England Lawn Tennis and Croquet Club said: "When you talk about Wimbledon being a quintessential tournament and part of the British calendar, you can talk about Jaguar being a quintessentially, luxury British brand. I think they complement each other well."
Mick Desmond, Commercial Director at the AELTC, added: "We're delighted to welcome Jaguar as a partner to Wimbledon and into our family of world class brands. We are very proud of our unique British heritage and are looking forward to another great tournament this summer with one of Britain's most iconic luxury brands."
The Championships, Wimbledon 2015 runs from 29 June to 12 July 2015.